In the gold rush of AI implementation, we have heard the same questions repeatedly over the past month: Do I hire a specialist? Do I upskill an existing team member? Do I bring in external consultants? Before asking those questions, make sure your business understands that AI is not a replacement for the trust-based relationships that exist between your staff and clients.

While there are definitely incredible leaps in the space and we have moved into the era of practical application in business, AI alone is not a silver bullet. Why? Because AI without a plan is just another expensive toy.